Published Paper Details:

In India rural women play a major role in the production of agricultural goods and animal husbandry resulting in 30.02% Workforce Participation Rate, which is higher in comparison to that of women in urban areas i.e. 25.51% (Census of India, 2011). Due to the prevalence of male dominancy, social stigmas and gender discrimination, these women working in the unorganized sectors are deprived from directly linking with the market as well as in decision making on economic participation. As the women have little access to financial services, many Non-Government Organizations (NGOs) have taken a noble step in Rajasthan for promoting women empowerment with a holistic approach. In this study, the researcher will make an effort to highlight the major interventions of Ibtada NGO in uplifting the status of rural women through formation of Self-Help Groups (SHGs), sensitizing these beneficiaries on financial literacy and generating leadership among women entrepreneurs thus building a better future for herself and her entire family.