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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
AN EMPIRICAL STUDY ON LOYALTY TOWARDS THE COSMETIC PRODUCTS AMONG WOMEN IN CHENNAI
Authors
R. Kavibharathi, Dr. P R Jayasree
Keywords
Brand loyalty, cosmetic products, Chennai, Chi-square, enhancement.
Abstract
This paper explores the trust and loyalty towards the cosmetic products in the market among women in Chennai. The sample selection was done by convenient sampling methods. The study was conducted in Chennai with the sample of 200 women in all ages and walks of life. The study is aimed to find out the influence of branded cosmetic products available in the market nowadays, the level of satisfaction towards the cosmetic products among women, to study the relationship between cosmetic use and the psychological effects on women. The results show that the women�s level of loyalty differed with age and economic status. Cosmetic products are substances used to augment one�s appearance and texture of the body and face.
IJCRT's Publication Details
Unique Identification Number - IJCRT2005549
Paper ID - 195235
Page Number(s) - 4099-4106
Pubished in - Volume 8 | Issue 5 | May 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
R. Kavibharathi, Dr. P R Jayasree, "AN EMPIRICAL STUDY ON LOYALTY TOWARDS THE COSMETIC PRODUCTS AMONG WOMEN IN CHENNAI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 5, pp.4099-4106, May 2020, Available at :http://www.ijcrt.org/papers/IJCRT2005549.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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