Published Paper Details:

Abstract- This article presents a framework for identifying appropriate data mining techniques for various CRM activities. This article attempts to integrate customer relationship management and data mining models and proposes a new data mining model for customer relationship management. The new model specifies which types of data mining processes are suitable for which customer relationship management steps / processes. To develop an integrated model, it is important to understand the existing customer relationship management and data mining models. Therefore, the article examines some of the existing customer relationship management and data mining models and finally proposes an integrated data mining model for CRM. Research Implementation: this research document provides a preliminary understanding of the role of data mining in CRM to retain customers, in addition to that it also highlights how different data mining tools are used to retain their customers with unique ideas and approaches and helps meet market needs for the present and the future. Originality: this document highlights the different types of use of data mining to retain customers, as well as the importance of data mining and database maintenance to retain existing customers and meet needs.