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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
IMPACT OF COVID-19 PANDEMIC ON GLOBAL FMCG SPACE
Authors
Sasank Devarakonda, Aishwary Kotia, Sindhu Killi, Sneha Vadakam, Prof.Vidhya Srinivas
Keywords
FMCG, Pandemic, Needs and preferences, new normal, consumption trend
Abstract
Covid-19, an infectious respiratory virus is characterized as a pandemic by global health bodies that threatened the rate of healthy life expectancy across the geographies to a great extent. Eventually, to neutralize the effect including India counterpart nations have adopted the plan of temporary closures leaves no sign of progress. Instead, grappling with the survival console as a strategy to adapt to the new normal by addressing the needs and preferences of the customers. Our line of research is towards FMCG because, it contributes a valuable proportion in the charter of Indian economy. This study covers the crucial impacts of covid-19 on FMCG and how organizations defending the shift in consumption trend globally.
IJCRT's Publication Details
Unique Identification Number - IJCRT2005319
Paper ID - 194779
Page Number(s) - 2497-2504
Pubished in - Volume 8 | Issue 5 | May 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Sasank Devarakonda, Aishwary Kotia, Sindhu Killi, Sneha Vadakam, Prof.Vidhya Srinivas, "IMPACT OF COVID-19 PANDEMIC ON GLOBAL FMCG SPACE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 5, pp.2497-2504, May 2020, Available at :http://www.ijcrt.org/papers/IJCRT2005319.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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