Published Paper Details:

As we all know that in today�s time people are very much busy and stressed out with their work life schedule and do not have much time for shopping offline standing for long hours in retail stores. The working-class and the students who are pursuing their higher studies are mostly busy and do not have the time to physically visit the shopping store and purchase for themselves. That is why the concept of online shopping is there in the market for such segment of customers who can prefer online shopping. This study is an effort to analyse the various factors that influence the customer to go online and shop from the platform. This study analyses the online shopping behaviour of the customer from different age group. And also, emphasis on the role of demographics like (age, gender, education, maritial status, occupation and income) with respect to online shopping. This research also helps us to find out the factors that are restricting the customer to go online for the online purchase. The number of respondents in this research is 157 in total with the different set of age groups i.e. teenage, adults and old age people.