Published Paper Details:

This is an effort to learn more about the role social media played in the 2019 Lok Sabha election campaigning in India. Those countries, such as the United States of America, India, and others, have democratic systems of government. Particularly in political campaigning during elections, social media has become a vital component of political communications. The improved campaign method at the same period is crucial for attracting voters. Facebook, Twitter, Google+, WhatsApp, YouTube, and other modern platforms provided by social media have given political parties and voters a modern platform. These platforms are now being used by most of the political leaders as an easy tool to connect with their supporters. In order to reach more voters and organise their interactions with them, social media enables aspirant politicians to share, post, and comment on election-related topics. These contemporary tools or platforms are presented as unexplored territory. First, to define social media. Next, to understand the essence of political campaigning. Third, to engage voters in the Lok Sabha elections of 2019 through social media and campaigning.