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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 4 | Month- April 2024
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Published Paper Details:
Paper Title
STUDY ON SERVICE QUALITY OF INDIAN BANKING WITH SPECIAL REFERENCE TO KERALA.
Authors
Udayakumar. OK
Keywords
Banking Services, Customer, Service quality, Public Sector Bank, Private Sector Bank.
Abstract
One of the determinants of the success of banking organizations is how the customers perceive the service quality of the banks. This is because it is the perceived service quality that is the key driver of perceived value. It is this perceived value which determines the strength of the banks. Every customer has an ideal expectation of the service they want to receive when they go to a bank. Service quality measures how well a service is delivered compared to customer expectations. Bank that meet or exceed the expectations are considered to have high service quality. The concept of service quality is helpful in sustaining the customers� confidence and thereby maximising profits of a banking organization. This research postulates on the present level of service quality of banking organizations and also tries to explore the factors that lead to service quality of the banking services.
IJCRT's Publication Details
Unique Identification Number - IJCRT2003391
Paper ID - 192990
Page Number(s) - 2834-2843
Pubished in - Volume 7 | Issue 2 | April 2019
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Udayakumar. OK, " STUDY ON SERVICE QUALITY OF INDIAN BANKING WITH SPECIAL REFERENCE TO KERALA.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.7, Issue 2, pp.2834-2843, April 2019, Available at :http://www.ijcrt.org/papers/IJCRT2003391.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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