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  Published Paper Details:

  Paper Title

CONSUMER BEHAVIOUR AND FACTORS IMPACTING WHILE ORDERING FOOD ONLINE

  Authors

  Bikash Kumar Sahoo ,  Indronil Sikdar,  Dr. Meenal Pendse

  Keywords

Consumer behaviour, Zomato, Swiggy, Ubereats, food delivery, Indian delivery, Indian food delivery, Millennials preference.

  Abstract


In today's date market is drastically changing and people are readily available with different types of option on the food delivery app on their phones and computers. Talking about the food delivery app particularly, people are more concerned about the food that are getting delivered because it is directly consumed by them or their lovable. Currently in the Indian market there are a number of players available who are performing the same task in the delivery, more or less everyone is doing the same type of job but in a different style but the market is most concentrated by few players like Swiggy, Zomato, Ubereats and the new player coming in in this is PhonePe switch. In the recent it has been seen that stiff competition is prevailing in the industry and these companies are facing different type of difficulties and are running through losses. As a result of which UberEats has currently ceased all its operation and has been acquired by Zomato on an undisclosed amount. In the research conducted by us we have primarily focused on the factors that has played a major role while purchasing or while ordering different types of food from the apps. The factors that particular affect the millennials while ordering the food and which all behaviour they undergo is been studied in this topic.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2003375

  Paper ID - 192962

  Page Number(s) - 2742-2744

  Pubished in - Volume 8 | Issue 3 | March 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Bikash Kumar Sahoo ,  Indronil Sikdar,  Dr. Meenal Pendse,   "CONSUMER BEHAVIOUR AND FACTORS IMPACTING WHILE ORDERING FOOD ONLINE ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 3, pp.2742-2744, March 2020, Available at :http://www.ijcrt.org/papers/IJCRT2003375.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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