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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
ROLE OF UTILITY AND HEDONIC MOTIVATION ON CUSTOMER SATISFACTION AND LOYALTY (A STUDY OF PHOTOGRAPHIC EQUIPMENT RENTAL CUSTOMER IN YOGYAKARTA)
Authors
Dyfan Dwitrinisat
Keywords
Utility motivation, hedonic motivation, customer satisfaction, customer loyalty, electronic word of mouth
Abstract
This research is aimed to examine (1) effect of utility and hedonic on customer satisfaction and loyalty, (2) effect of customer satisfaction on customer loyalty, (3) effect of customer loyalty on electronic word of mouth (E-WOM) in the rental of photographic equipment. Research sample are 150 customers of the Lensa Jogja and DIY Kamera iFrame rental shops. Based on analysis of structural equation modeling, there is positive and significant effect of utility and hedonic motivations on customer satisfaction and loyalty. Customer satisfaction also has positive effect on customer loyalty. Further, loyal customer will do positive recommendation of product by E-WOM.
IJCRT's Publication Details
Unique Identification Number - IJCRT2003098
Paper ID - 192424
Page Number(s) - 730-736
Pubished in - Volume 8 | Issue 3 | March 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dyfan Dwitrinisat, "ROLE OF UTILITY AND HEDONIC MOTIVATION ON CUSTOMER SATISFACTION AND LOYALTY (A STUDY OF PHOTOGRAPHIC EQUIPMENT RENTAL CUSTOMER IN YOGYAKARTA)", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 3, pp.730-736, March 2020, Available at :http://www.ijcrt.org/papers/IJCRT2003098.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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