Published Paper Details:

The slogan �Go Green� is used to motivate people to choose environmentally friendly attitude and live in the society with less waste and harm to the environment. This awareness has made people to use Eco-friendly products and thus a space is being created in the market for the concept called Green Marketing. Green marketing is a strategy used to promote Eco-friendly products, which are hypothesized to be environmentally safe. It is said the consumers are the king of the market and to maintain stability, it is necessary for the organization to understand the attitude of the consumers towards the green products. Though there is huge demand for these products and it�s available online as well as in brick and mortar, but due to lack of awareness towards green products made many consumers not to buy these products. This paper has used both primary as well as secondary data to know the level of consumer awareness on green marketing and to understand the buying behavior of consumers on Eco-friendly products and also to focus on the success factors of marketers in bringing the green brand awareness in consumers mind. This paper used statistical tools to analyze the collected data.