Published Paper Details:

Casual dining concepts are preferred by a larger number of people as compared to fine dining concepts, largely because India is a price-sensitive market.This empirical article aimed to identify the primary factors that influence diners in selection of various categories of restaurants in the study region. The study has observed that diners were influences by restaurant features like: the food quality, menu varieties, price and value for money, least waiting time and prompt services. The study confirms the fact that food aesthetic considerations now heavily weigh on: tastes, preferences, and consumer choices. Food habits undergo continuous change as they adapt to travel, immigration, working status of couples in a family and their socio-economic environment. In short, the article had concluded that there exists close association between type of restaurant selected by the diner and factors that motivated them to visit the restaurants.