Published Paper Details:

Internet is increasing with a pace of 50-100% per year. It is a source of various information and communication for millions of users. The global presence of Web has unlocked the roads to a new era in the communication media, which is creating opportunities for many businesses world-wide. The internet in now days is the boost for any countries economic development. The strategic shift from sales concept to digital era is giving a right platform for both buyer and consumers. The ease of doing business in terms of communication and selling over the net has created a boom in various sectors. In this paper I tried to explore the opportunities & potential of Internet Marketing in India in context with the various environmental factors. The impact of internet on the consumer buying behavior and variety of methods that can help the company persons to enhance their business by reaping the potential of the Internet are surveyed. The study also focuses on how Internet can hamper marketers and what are the norms and protocols that must be followed for successful Internet marketing.