Published Paper Details:

Internet technology is new to the world but is penetrating with a faster pace in different parts of the world. Now, it has become increasingly relevant for human beings, with most of the proportion of human population depends on the internet mobile applications for fulfilling their informational needs as well as convenience that it provides to them. The business organizations, especially service sector organizations also are largely becoming dependent upon making use of mobile applications in order to reach out to its customers. Companies in financial sector are becoming pioneer in providing use of mobile apps for customers. In this context, it now becomes imperative to study the orientation of customers towards mobile apps as it will help companies to understand customers perspective towards mobile apps and the same can be used for further modification of app services, especially in case of financial services. The motive of conducting this research is to get acquainted with the mindset of customers behind using apps for availing financial services.