Published Paper Details:

With the advent of technology, the internet has been seen as the strong evolutionary force that has to uplift the business. Social networking sites immensely influenced the means of doing business. Digital marketing has emerged as an important marketing tool for business. Coming out new marketing trends has redefined the way business is conducted. Social media, Internet marketing, loyalty programs, internet of things, behavior-driven marketing has empowered business to reach potential customers. Digitization in marketing has provided enormous opportunities to business to interact and do real conversations with customers and potential customers because they tend to have permanent effects on brand perception. Social signals are handy way used to judge how powerful your brand is. Content marketing is one of the key parts of digital marketing which is frequently judged by consumers making purchase decisions. The use of digital technologies in marketing has changed the working of the business and provides new revenue.