Published Paper Details:

Participatory approaches have been in practice since 1970s. In India rural development initiatives of Government have helped to develop the rural people and empowered the society. Vellore is one district in Tamil Nadu where the rural initiative have played a key role in creating participatory approach for empowerment. Vellore being a district where Christian Medical College is actively implementing and promoting participatory communication through its unit RUHSA near Gudiyatham taluk, Government rural development initiative are functioning in the grass root level to develop and empower the society. This paper aimed to study to concentrate on the part of participatory communication with the assistance of rural development initiative THAI scheme. This study aims to study the level of awareness, understanding, the social changes, the participation, development and empowerment of through interview schedule with the members followed by Focus Group Discussion with the project managers, staff members and volunteers.