Published Paper Details:

With the increasing importance of celebrity in the society exploitation of their goodwill has also increased with the greater pace by media, manufactures, producers as well as vendors. The very first instance of invasion in the privacy of celebrities is basically by media as considering everything about their personal life as public property and a great source for raising their channels Television Rating Point (TRP) whether by personal gossip about them or through defaming them and then by others by misusing their celebrated image without their permission, thus causing economic loss as well as loss to their reputation. With the phenomenal growth of the media, consumerism and celebrity endorsements, this area requires greater attention and specific legislation, especially given that Indian law is not fully developed in this regard. The Copyright Act and Trademark laws pose a challenge in case of recognition of image and personality rights of celebrities. The jurisprudence of publicity and image rights is in its nascent stages in India. There is neither a considerable body of case law, nor any comprehensive statute governing image or publicity rights of celebrities. The Indian legal system is underequipped in dealing with the modern phenomenon of celebrity endorsements and merchandising.