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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
CONSUMER BUYING BEHAVIOR UNDER IMPACT OF BRANDING
Authors
Anisha, Hussaina, Narmathashreemanie.K
Keywords
Branding, Consumer Buying Behavior, Brand Consciousness
Abstract
This paper aims at analyzing the influence of branding on the purchase decision of customers, and hence finds out the level of brand loyalty in them. It further aims to conceptualize the effect that celebrities on brands, the influence of celebrity branding on the mass youth and how this stimulates a chain of reaction inducing customers towards products. With the social media, gaining popularity among the youth, it also discusses the role that this media platform has to play in influencing customers towards products that companies have to offer. It also talks about the customer behavior and mindset that customers often associate themselves on the use of global brands. Further the paper talks about the influence of brand in a particular family as well as in a particular region.
IJCRT's Publication Details
Unique Identification Number - IJCRT1705202
Paper ID - 180781
Page Number(s) - 1409-1412
Pubished in - Volume 6 | Issue 1 | January 2018
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Anisha, Hussaina, Narmathashreemanie.K, "CONSUMER BUYING BEHAVIOR UNDER IMPACT OF BRANDING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.1409-1412, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1705202.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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