Published Paper Details:

Abstract Tourism industry in Himachal Pradesh has wide scope to flourish and provide a new direction to the economy of the state. Tourism potential is only next to hydro-electric power potential in the state. There are sufficient opportunities for wildlife lovers and sportsmen. It is a paradise for trekkers, climbers and other ardent devotees of the spirit of adventure on account of its topography and terrain. The adventure sports like trekking, mountaineering, rock-climbing, and heli-skiing, hang gliding, skiing, water sports including water skiing, river-rafting, fishing, golf etc. can be perused here. These sports remained largely undiscovered by adventurers till fairly recently. Even, presently, it has been attracting some enthusiastic sportsmen from all over the world. The focus of the present study is to identify the potential of tourism industry in Himachal Pradesh. Keeping in view the objectives of the study, this study is based on both primary and secondary probes .The primary data for the study has been collected from Indian and foreign tourists . This study has a little relevance in the present circumstances. There has been a tremendous change in the growth and potential of tourism industry these days.