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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
FINDING THE VALUE EMBEDDED IN BRAND AND CUSTOMERS TRANSACTIONS
Authors
Prince Kumar
Keywords
Superior customer value, customer value, word of mouth, business value.
Abstract
This study is based on the exploratory study based on the previous researches and making inferences from the researches. This study discusses various value concepts. Customer value perception and firm value concept is discussed. The concept of value with various form is discussed. Measurable value concept is discussed with reference to futuristic monetary output. These underline values are defined and discussed for strategy development. This study is based on the data the secondary data and framework is based on the tertiary data sourced from the various sources.
IJCRT's Publication Details
Unique Identification Number - IJCRT1704520
Paper ID - 183694
Page Number(s) - 112-117
Pubished in - Volume 4 | Issue 2 | January 2016
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Prince Kumar, "FINDING THE VALUE EMBEDDED IN BRAND AND CUSTOMERS TRANSACTIONS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.4, Issue 2, pp.112-117, January 2016, Available at :http://www.ijcrt.org/papers/IJCRT1704520.pdf
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Volume 12 | Issue 5
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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