Published Paper Details:

Franchising is an arrangement where one party (franchiser) grants another party (franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. The franchisee usually pays a one-time franchise fee plus a percentage of sales revenue as royalty, and gains immediate name recognition, tried and tested products, standard building design and decor, detailed techniques in running and promoting the business, training of employees and ongoing help in promoting and upgrading of the products. For examples some of the largest franchise in the world which are deemed as supersized franchise brands are McDonald’s, 7-Eleven, KFC, Subway, Burger Kind, Hertz, Ace Hardware and Circle K. Until now, research on franchising has been lacking in India. However, India was one of the first Asian countries to develop numerous franchise units. Previous franchising research indicates that qualitative studies are not sufficiently used in this field. Therefore, it was decided to interview franchisees in order to better understand how and why people choose franchise rather than other forms of business. The purpose of this exploratory/descriptive quantitative study is to examine the viability of various franchisee models prevailing in the market. For this research the researcher has selected a sample size in the city of Chennai.