Published Paper Details:

What do you do when you need to provide a gift to your parents or friends for their birthdays or other special occasions? The majority of people today go to the internet, explore a few websites that sell gift items such as books, clothes, perfumes, and so on, and then order one of them to be sent to the recipient's address. It only takes a few minutes at most and one click! Very few people nowadays bother or even have the time to drive down in heavy traffic to some boutique and look through all of the products there, hop on to the next one, and so on, finally selecting a gift and then going to the courier business to parcel them up. The expansion of the e-commerce industry has made life easier for many people. Online shopping allows you to purchase not just gifts, but also ordinary necessities such as groceries, notebooks, and pens. Books, clothing, shoes, jewelry and accessories, airline tickets, and hotel reservations are some of the most popular products purchased online. E-commerce is the trade of items and services over the internet. In this article, we present the elements driving the rise of India's ecommerce business. My methodology is based on secondary sources such as articles, journals, reports, papers, blogs, and conference proceedings. Ecommerce is one of the fastest growing businesses, with India having a large market potential for investment. There has been a significant increase in investment since last year, and more is predicted in the future years. The significant increase in the number of mobile and internet users has aided ecommerce operations in both urban and rural areas. The subjects covered include the study of commerce, key growth drivers, market development potential, investment, retail industry, logistics infrastructure, internet legislation, significant problems, and the future of ecommerce.