Published Paper Details:

Online marketing, often known as internet marketing, refers to the use of interactive, virtual environments to promote and sell products and services. In fact, new synchronous, internet-based communication technologies have helped to restructure important economic sectors, including marketing. Internet marketing has resulted in tremendous gains for various firms due to its cost-effectiveness, flexibility, and speed, as well as its unprecedented global reach. However, this successful, new strategy has unique downsides, such as a loss of personal interaction, security, and privacy, which must be considered. The current study, therefore, focuses on the effects of internet-facilitated interactive environments on marketing practice. The paper begins by defining online marketing and analyzing the historical context for its use; various types of internet marketing are then discussed. The marketing benefits derive from the introduction of this new, virtual space, which is the next focus of attention. The paper goes on to discuss obstacles, such as security and privacy concerns, that have evolved in the field of marketing as a result of the deployment of virtual space. We present our conclusions after considering potential answers to the difficulties that lie ahead.