Published Paper Details:

Tamil cinema because of its origin is mostly preoccupied with Tamil culture, people and society. Since the 1990s, driven by rising production costs, dwindling audiences and fickle markets, Bollywood began targeting the Indian diaspora as a potential market for its films. Bollywood immediately captured the imagination of overseas Indians, who are often depicted as successful migrants and having strong national allegiances to India. In this context, the ways in which diasporic Tamils are represented in Tamil cinema, especially the Sri Lankan or Eelam Tamils, who constitute the largest market and most proximate diasporic Tamil community outside Tamil Nadu, remain largely unexamined. The shifts and changes in the India-Sri Lanka political relations in light of the ethnic conflict coupled with the nebulous articulation of ethnic affinity between Indian Tamils and Sri Lankan Tamils greatly impacted on the ways in which Eelam Tamils were depicted in Tamil cinema.