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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
CRM Planning and Implementation in Banking Sector - A Study of Selected Private Banks
Authors
Dr.K.Anjaneyulu
Keywords
Planning & Implementation, Process & Framework and CRM, Retail Banking.
Abstract
Customer Relationship Management (CRM) has assumed importance in the banking sector in the present era. Planning and Implementing Customer Relationship Management takes main stage in the economy in order to improve the operational efficiency and customer retention. This in turn will help in reducing the costs to the banks as well as to the customers. Due to intense competition in the banking sector, the banks have realized the importance of implementing the CRM applications to improve the performance and to gain competitive advantage. This paper attempts to study how CRM in banking sector can be described with respect to definition, CRM planning and implementation, process and framework and applications of different technologies in implementing CRM by select banks. Further, CRM importance in Retail Banking operations are also attempted.
IJCRT's Publication Details
Unique Identification Number - IJCRT1135285
Paper ID - 245164
Page Number(s) - 905-915
Pubished in - Volume 4 | Issue 3 | July 2016
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.K.Anjaneyulu, "CRM Planning and Implementation in Banking Sector - A Study of Selected Private Banks", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.4, Issue 3, pp.905-915, July 2016, Available at :http://www.ijcrt.org/papers/IJCRT1135285.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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