Published Paper Details:

The whole world is driven by the information system. The information explosion is growing very rapidly day by day. In this regard as a social institution Libraries play a vital role. Libraries are dealing with different types of knowledge and information. These knowledge and information centers are directly or indirectly involving themselves into the marketing system. The purpose of this paper is to describe the concept of marketing in the field of Library and Information perspective. This study is mainly focused on the relations between the Marketing system and the Library and Information services. This paper also focused on the implementation of 7Ps in the marketing of Library and Information services. There are some limitations discussed in this study which are treated as the barriers in marketing of Library services. As it is known that the libraries and Information centers are non-profit organizations, so there will be the question on how can these be related with the marketing systems. This paper is focused on those factors which answers all the above questions.