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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
THE ROLE OF MASS COMMUNICATION ON FASHION INDUSTRY OF INDIA WITH SPECIAL REFERENCE TO HYDERABAD, TS
Authors
AJITHA SURABHI
Keywords
Mass Communication and Fashion Industry
Abstract
Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it has transformed an elitist industry into a consumer-friendly industry.
IJCRT's Publication Details
Unique Identification Number - IJCRT1134957
Paper ID - 232592
Page Number(s) - 674-678
Pubished in - Volume 5 | Issue 4 | November 2017
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
AJITHA SURABHI, "THE ROLE OF MASS COMMUNICATION ON FASHION INDUSTRY OF INDIA WITH SPECIAL REFERENCE TO HYDERABAD, TS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.5, Issue 4, pp.674-678, November 2017, Available at :http://www.ijcrt.org/papers/IJCRT1134957.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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