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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 4 | Month- April 2024
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Published Paper Details:
Paper Title
CELEBRITY ENDORSEMENT AND QUALITY PERCEPTION: LITERATURE REVIEW
Authors
Sharad Maheshwari
Keywords
celebrity endorsement, quality perception, information in advertisment
Abstract
Nowadays, celebrity endorsements are one of the most often employed advertising tactics by businesses. As well as being a significant marketing trend, it is now a crucial component of practically every brand's promotional effort. The employment of celebrities in advertising has been demonstrated to be a successful strategy for grabbing the public's attention in both theory and practise. For the majority of Indians, celebrities serve as role models and are highly esteemed members of society. Celebrities have an impact on society through the way they dress, act, and behave. Therefore, businesses use celebrities to advertise their goods or services and to persuade consumers to make a purchase. It has also been demonstrated that celebrity endorsement affects consumers' purchasing decisions. This paper aims to review existing research on celebrity endorsement.
IJCRT's Publication Details
Unique Identification Number - IJCRT1134797
Paper ID - 228760
Page Number(s) - 541-545
Pubished in - Volume 1 | Issue 1 | February 2013
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Sharad Maheshwari, "CELEBRITY ENDORSEMENT AND QUALITY PERCEPTION: LITERATURE REVIEW", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.1, Issue 1, pp.541-545, February 2013, Available at :http://www.ijcrt.org/papers/IJCRT1134797.pdf
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Volume 12 | Issue 4
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Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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