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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
ANIMAL SYMBOLISM IN ADVERTISING
Authors
Gurumayum Krishnadas Sharma
Keywords
Advertising, Animals, Consumers, Products, Brand identity.
Abstract
The representation of animals in advertising has become a trend as it increases the brand identity and can grab the viewers. Advertisers have various tactics to attract people and promote their brands or products. Using animals in advertising is one of the practical and powerful tactics for brand recognition. Markets are flooded with advertisements for different brands and products. It is the advertisement that captures the mind of people to buy a particular product. Advertisers must use various unique ideas to grab the audience to make an ad different and unique. Because of various psychological factors, using animals in advertising has been an effective and powerful tactic. It has the power to persuade the people. This paper focuses on the role of animals in advertising and how it helps brand engagement.
IJCRT's Publication Details
Unique Identification Number - IJCRT1134632
Paper ID - 223436
Page Number(s) - 326-327
Pubished in - Volume 6 | Issue 3 | July 2018
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Gurumayum Krishnadas Sharma, "ANIMAL SYMBOLISM IN ADVERTISING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 3, pp.326-327, July 2018, Available at :http://www.ijcrt.org/papers/IJCRT1134632.pdf
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Volume 12 | Issue 5
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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