Published Paper Details:

The present study is confined within a precise modern banking services which have been mostly used by the customers i.e. Automatic Teller Machine (ATM), Tele Banking, Internet Banking, Mobile Banking, Credit card, Debit card, Electronic Clearing Service (ECS), National Electronic Fund Transfer (NEFT), Real Time Gross Settlement (RTGS), Cheque Truncation System (CTS), Dematerialisation. The research is based on data collected from customers of selected public sector banks in Kanyakumari district. The study embodied both secondary and primary data. Primary data has been collected through the questionnaire and also by observations and interviews taken from the respondents personally. The study is also supported by secondary data, which has been sought from various reference books, journals, magazines, newspapers and Internet etc. The purposive sampling method provides a range of alternatives and options in selecting the sample. Hence, purposive sampling technique was adopted to collect details on customers� preference towards the modern banking services of public sector banks in Kanyakumari district. As per the records given by the lead bank, there are 48 branches availing modern banking services in public sector banks in Kanyakumari district. Of the total samples of 118 public sector banks 480 respondents (10 customers) for extracting information relating to the study. It is concluded that the most of the customers in and around Kanyakumari district were aware of the modern banking services offered by the public sector banks. They need not waste much time in a queue and can carry out the transactions within the short span of time. Overall, it enhances that the customers had a positive impact towards the modern banking services offered in Kanyakumari district.