Published Paper Details:

Strategic Management involves a series of decisions and actions which lead to the formulation, implementation and control of effective strategies so as to achieve the objectives of the organization. Strategic management relates the organization to the environment by SWOT Analysis which helps to understand the environment. The term SWOT is the acronym for strengths (S), weakness (W), Opportunities (O), and threats (T). For SWOT Analysis view point opportunities and threats are treated as external environments factors on which no control of enterprise where as strengths and weakness is treated as internal factors of enterprise which are controllable by an enterprise. Formulation of strategy requires identification of strengths (S) weakness (W) opportunities (O) threats (T) for the organization. SWOT Analysis helps an enterprise in matching its strengths and weakness with opportunities and threats operating in the environment. This paper tries to explain how SWOT Analysis is helpful in formulation of effective strategy that capitalizes on the opportunities through the use of strengths and neutralizes the threats by minimizing the impact of weaknesses.