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Marketing strategy of a business depicts its plan of action for reaching people and turning them into customers of the product or service that the business provides. It deals with the company�s value proposition, key marketing messages, information on the target customer and other high-level elements. Marketing strategies are often confused with marketing plans. A marketing strategy covers the bigger picture of what business offers: the value proposition and related brand messaging. Whereas marketing plan deals with how the business will get across the key message: the platforms, the creative, the timing and so on. A marketing strategy grows out of a company�s value proposition. The value proposition summarizes the competitive advantage a company has in its market. The value proposition usually provides the key message for all marketing. Any marketing asset, from a print advertisement design to a social media campaign, can be judged by how well it communicates the value proposition. Further the efficiency of marketing efforts, market research can be added to the marketing strategy for the purpose of identifying untapped audiences or refining the target consumer. There are different types of marketing strategies available.