Published Paper Details:

This study is focused on the use of social Media among the post-graduate management students for their academic and general purpose. Collected responses from the students of five post-graduate management institutions in Davangeri district, Karnataka for this study and 100 structured questionnaires were equally distributed among the students to get the response about the use of social media for their academic and general purpose. The result found that majority of the management students use Facebook, google+ and YouTube to chat and send the messages. The study revealed that the purpose of use of these social media is to keep in touch with friends/relatives and to search job and to update the current information in general. Further, students are using social media for academic purpose only preparing class notes 57.14% and preparing PPTs 54.76%. Finally it can be concluded that there is a need to create more awareness to make use of these social Media for the purpose to build the communication skills, professional links and to update their general knowledge.