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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

ISSN: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

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  Published Paper Details:

  Paper Title

STUDY ON SERVICE QUALITY OF INDIAN BANKING WITH SPECIAL REFERENCE TO KERALA.

  Authors

  Udayakumar. OK

  Keywords

Banking Services, Customer, Service quality, Public Sector Bank, Private Sector Bank.

  Abstract


One of the determinants of the success of banking organizations is how the customers perceive the service quality of the banks. This is because it is the perceived service quality that is the key driver of perceived value. It is this perceived value which determines the strength of the banks. Every customer has an ideal expectation of the service they want to receive when they go to a bank. Service quality measures how well a service is delivered compared to customer expectations. Bank that meet or exceed the expectations are considered to have high service quality. The concept of service quality is helpful in sustaining the customers� confidence and thereby maximising profits of a banking organization. This research postulates on the present level of service quality of banking organizations and also tries to explore the factors that lead to service quality of the banking services.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2003391

  Paper ID - 192990

  Page Number(s) - 2834-2843

  Pubished in - Volume 7 | Issue 2 | April 2019

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Udayakumar. OK,   " STUDY ON SERVICE QUALITY OF INDIAN BANKING WITH SPECIAL REFERENCE TO KERALA.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.7, Issue 2, pp.2834-2843, April 2019, Available at :http://www.ijcrt.org/papers/IJCRT2003391.pdf

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ISSN and 7.97 Impact Factor Details
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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