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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

ISSN: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

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  Published Paper Details:

  Paper Title        

EFFECT OF GREEN MARKETING ON BUYING BEHAVIOR OF CONSUMERS: WITH SPECIAL REFERENCE TO UDUPI

  Authors

Kavya.M.S.

  Keywords

buying behavior, green marketing, Eco-friendly products

  Abstract


The slogan �Go Green� is used to motivate people to choose environmentally friendly attitude and live in the society with less waste and harm to the environment. This awareness has made people to use Eco-friendly products and thus a space is being created in the market for the concept called Green Marketing. Green marketing is a strategy used to promote Eco-friendly products, which are hypothesized to be environmentally safe. It is said the consumers are the king of the market and to maintain stability, it is necessary for the organization to understand the attitude of the consumers towards the green products. Though there is huge demand for these products and it�s available online as well as in brick and mortar, but due to lack of awareness towards green products made many consumers not to buy these products. This paper has used both primary as well as secondary data to know the level of consumer awareness on green marketing and to understand the buying behavior of consumers on Eco-friendly products and also to focus on the success factors of marketers in bringing the green brand awareness in consumers mind. This paper used statistical tools to analyze the collected data.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2002250

  Paper ID - 192268

  Page Number(s) - 2039-2043

  Pubished in - Volume 8 | Issue 2 | February 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

Kavya.M.S.,   "EFFECT OF GREEN MARKETING ON BUYING BEHAVIOR OF CONSUMERS: WITH SPECIAL REFERENCE TO UDUPI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 2, pp.2039-2043, February 2020, Available at :http://www.ijcrt.org/papers/IJCRT2002250.pdf

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ISSN and 7.97 Impact Factor Details
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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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