ISSN2320-2882
Impact Factor9.17
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Paper Title
UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES
Authors
Dr. Ayan Chattopadhyay , Ms. Niharika Nupur
Keywords
Multi-dimensional scaling, principal component analysis, exploratory factor analysis, perceptual map
Abstract
Play school prevalent in the western world is a relatively new concept in India. It is predominant in the urban vista of our country and is rapidly expanding. Though the prime objective of such schools are to induce sensory-motor and social development in a child, encourage them to play so that it becomes a learning experience, these schools also act as centers of childhood education before they commence formal education at primary school. Parental perception plays an important role in admitting their wards to play schools. These schools not only compete with each other to grab parental attention but also make strong marketing effects to influence perceptions of parents, thereby making this domain a hotspot for researchers to delve and explore. The researchers in the present paper aim at finding out the parental perception towards play schools in urban Kolkata and also explore the factors causing such perceptions. Interdependency techniques used include multi-dimensional scaling and exploratory factor analysis. Five schools in the city were identified as the frame on which study was conducted and the outcome shows interesting and convincing results.
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IJCRT — journal style
"UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.5, Issue 4, page no.112 - 119, December 2017, Available :https://ijcrt.org/papers/IJPUB1704019.pdf
APA — 7th edition
Chattopadhyay, A., & Nupur, N. (2017). UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES. International Journal of Creative Research Thoughts, 5(4), 112 - 119. https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019
MLA — 9th edition
Chattopadhyay, Ayan, and Niharika Nupur. "UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES." International Journal of Creative Research Thoughts, vol. 5, no. 4, 2017, pp. 112 - 119, https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019.
Chicago — 17th, bibliography
Chattopadhyay, Ayan, and Niharika Nupur. "UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES." International Journal of Creative Research Thoughts 5, no. 4 (2017): 112 - 119. https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019.
Harvard — author–date
Chattopadhyay, A. and Nupur, N. (2017) 'UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES', International Journal of Creative Research Thoughts, 5(4), pp. 112 - 119. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019
IEEE — numbered reference
A. Chattopadhyay and N. Nupur, "UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES," IJCRT, vol. 5, no. 4, pp. 112 - 119, Dec. 2017.
Vancouver — biomedical
Chattopadhyay A, Nupur N. UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES. IJCRT. 2017 Dec;5(4):112 - 119.
AMA — 11th edition
Chattopadhyay A, Nupur N. UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES. IJCRT. 2017;5(4):112 - 119. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019
BibTeX — Zotero, Mendeley, LaTeX
@article{IJPUB1704019,
author = {Ayan Chattopadhyay and Niharika Nupur},
title = {UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES},
journal = {International Journal of Creative Research Thoughts},
volume = {5},
number = {4},
pages = {112 - 119},
year = {2017},
month = {December},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Chattopadhyay, Ayan
AU - Nupur, Niharika
TI - UNCLOAKING PARENTAL PERCEPTION TOWARDS PLAY SCHOOL IN URBAN INDIA USING INTERDEPENDENCY TECHNIQUES
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 5
IS - 4
PY - 2017
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019
SP - 112
EP - 119
ER -
Issue
Volume 5 Issue 4,
December-2017
Pages : 112 - 119
Article Information
- Pages
- 112 - 119
- Published
- December 2017
- Registration ID
- IJCRT_171196
- Published Paper ID
- IJPUB1704019
- Research Area
- Management
- Author Type
- Indian Author
- Location
- Kolkata, West Bengal, 700047
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 2,124
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJPUB1704019
- Published Paper PDF
- https://ijcrt.org/papers/IJPUB1704019.pdf
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International Journal of Creative Research Thoughts
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