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Paper Title
Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India
Authors
Dr. Deepa L.
Keywords
Artificial Intelligence, Social Media Startups, Digital Marketing, Entrepreneurship Development.
Abstract
Artificial Intelligence (AI) has emerged as a transformative technological advancement that significantly influences various sectors, including commerce and entrepreneurship. In recent years, social media start-ups have increasingly adopted AI technologies to enhance their digital marketing strategies, customer engagement, and business decision-making processes. AI-powered tools such as data analytics, chatboxs, recommendation systems, and automated content creation enable start-ups to understand customer behaviour, personalize marketing campaigns, and improve operational efficiency. As a result, entrepreneurs are able to reach wider audiences, reduce marketing costs, and increase business competitiveness in the digital marketplace.In India, the rapid expansion of internet connectivity, smartphone usage, and digital platforms has created numerous opportunities for aspiring entrepreneurs to establish innovative social media-based businesses. Platforms such as social networking sites, online marketplaces, and content-sharing applications have become powerful channels for product promotion, brand building, and customer interaction. Within this context, AI plays a crucial role in helping start-ups analyse market trends, predict consumer preferences, and optimize advertising strategies. This article focuses on the role of AI in social media start-ups and entrepreneurship development with special reference to Shivamogga city. The study aims to examine how AI technologies are being adopted by emerging businesses in the region and how they contribute to entrepreneurial growth. It also highlights the objectives and scope of the research, identifies existing research gaps, and explains the methodology used for data collection and analysis. Furthermore, the study discusses the challenges faced by start-ups in adopting AI, such as limited technical expertise, financial constraints, and data privacy concerns. Finally, the article reviews current developments and opportunities for AI-driven entrepreneurship in Shivamogga.
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IJCRT — journal style
"Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 5, page no.35-40, May 2026, Available :https://ijcrt.org/papers/IJCRTBU02005.pdf
APA — 7th edition
L., D. (2026). Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India. International Journal of Creative Research Thoughts, 14(5), 35-40. https://doi.org/10.56975/ijcrt.v14i5.306880
MLA — 9th edition
L., Deepa. "Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India." International Journal of Creative Research Thoughts, vol. 14, no. 5, 2026, pp. 35-40, https://doi.org/10.56975/ijcrt.v14i5.306880.
Chicago — 17th, bibliography
L., Deepa. "Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India." International Journal of Creative Research Thoughts 14, no. 5 (2026): 35-40. https://doi.org/10.56975/ijcrt.v14i5.306880.
Harvard — author–date
L., D. (2026) 'Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India', International Journal of Creative Research Thoughts, 14(5), pp. 35-40. Available at: https://doi.org/10.56975/ijcrt.v14i5.306880
IEEE — numbered reference
D. L., "Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India," IJCRT, vol. 14, no. 5, pp. 35-40, May. 2026, doi: 10.56975/ijcrt.v14i5.306880.
Vancouver — biomedical
L. D. Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India. IJCRT. 2026 May;14(5):35-40. doi: 10.56975/ijcrt.v14i5.306880
AMA — 11th edition
L. D. Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India. IJCRT. 2026;14(5):35-40. doi:10.56975/ijcrt.v14i5.306880
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRTBU02005,
author = {Deepa L.},
title = {Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {5},
pages = {35-40},
year = {2026},
month = {May},
issn = {2320-2882},
doi = {10.56975/ijcrt.v14i5.306880},
url = {https://doi.org/10.56975/ijcrt.v14i5.306880}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - L., Deepa
TI - Role of Artificial Intelligence in Social Media for development of Start-ups and Entrepreneurship in India
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 5
PY - 2026
SN - 2320-2882
DO - 10.56975/ijcrt.v14i5.306880
UR - https://doi.org/10.56975/ijcrt.v14i5.306880
SP - 35
EP - 40
ER -
Issue
Volume 14 Issue 5,
May-2026
Pages : 35-40
Article Information
- Pages
- 35-40
- Published
- May 2026
- Registration ID
- IJCRT_306880
- Published Paper ID
- IJCRTBU02005
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- Management All
- Author Type
- Indian Author
- Location
- India
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- Request Peer Review Report
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