ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
Low Cost₹1501 / $59
CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India
Authors
M. Sai Likhita Praveena , Ridhima Vasu
Keywords
Online Shopping Portals, Consumer Buying Behavior, E-commerce, Digital Marketing, Customer Experience, Purchasing Patterns.
Abstract
The purchase habits of contemporary consumers are greatly influenced by online shopping sites. This study investigates how internet shopping platforms impact consumer behaviour and whether buying habits differ among various demographic groups, especially by region of residency. The study focuses on important elements including customer feedback, safe payment methods, discounts, convenience of use, and the whole buying experience. A standardized questionnaire with a five-point Likert scale was used to gather primary data from active online shoppers as part of a quantitative research method. The results show that customers are influenced by online shopping portals in almost the same way in urban, semi-urban, and rural locations, suggesting that there is no regional diversity in consumer behavior. The report provides e-commerce companies with useful information for creating customer-focused and inclusive strategies.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
"Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 3, page no.i815-i822, March 2026, Available :https://ijcrt.org/papers/IJCRT26A3064.pdf
APA — 7th edition
Praveena, M. S. L., & Vasu, R. (2026). Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India. International Journal of Creative Research Thoughts, 14(3), i815-i822. https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064
MLA — 9th edition
Praveena, M. Sai Likhita, and Ridhima Vasu. "Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India." International Journal of Creative Research Thoughts, vol. 14, no. 3, 2026, pp. i815-i822, https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064.
Chicago — 17th, bibliography
Praveena, M. Sai Likhita, and Ridhima Vasu. "Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India." International Journal of Creative Research Thoughts 14, no. 3 (2026): i815-i822. https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064.
Harvard — author–date
Praveena, M.S.L. and Vasu, R. (2026) 'Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India', International Journal of Creative Research Thoughts, 14(3), pp. i815-i822. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064
IEEE — numbered reference
M. S. L. Praveena and R. Vasu, "Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India," IJCRT, vol. 14, no. 3, pp. i815-i822, Mar. 2026.
Vancouver — biomedical
Praveena MSL, Vasu R. Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India. IJCRT. 2026 Mar;14(3):i815-i822.
AMA — 11th edition
Praveena MSL, Vasu R. Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India. IJCRT. 2026;14(3):i815-i822. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT26A3064,
author = {M. Sai Likhita Praveena and Ridhima Vasu},
title = {Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {3},
pages = {i815-i822},
year = {2026},
month = {March},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Praveena, M. Sai Likhita
AU - Vasu, Ridhima
TI - Impact of Online Portals on Purchasing Behavior of Gen Z & Millennials in India
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 3
PY - 2026
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064
SP - i815-i822
ER -
Issue
Volume 14 Issue 3,
March-2026
Pages : i815-i822
Article Information
- Pages
- i815-i822
- Published
- March 2026
- Registration ID
- IJCRT_304377
- Published Paper ID
- IJCRT26A3064
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Waghodia, Gujarat, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 137
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT26A3064
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT26A3064.pdf
Summarise this Paper with AI
Opens your assistant with a prepared prompt. AI summaries can be incomplete or wrong — read the full paper before citing it.
Author Services
Certificates, printed copies and official reports for this paper
Published authors can request a hard copy of their certificate or of the printed journal, and obtain the transparent peer review and plagiarism reports for this article — each issued against this paper’s registration record.
Registration ID IJCRT_304377Printed copies
Hard Copy of CertificatePrinted certificate for each author, posted to you.
Hard Copy of JournalA bound printed copy of the issue this paper appears in.
Reports & recognition
Transparent Peer Review Report
The reviewer comments and decisions behind this article.
Turnitin Plagiarism Report
The similarity check run on this manuscript.
Best Paper Nomination
Put this article forward for the issue’s best paper award.
Requests are verified against the registration ID of this article.
About Publisher
International Journal of Creative Research Thoughts
Published by IJCRT Publication
2320-2882
ISSN
9.17
Impact Factor
2013
ESTD Year
Open
Access
Impact Factor 9.17, calculated from Google Scholar citation data — see how it is worked out.
An international scholarly open access journal: peer-reviewed, refereed, multidisciplinary, monthly and multilingual, with Crossref DOI registration, rich metadata and a citation generator. Verified indexing & discovery records.
IJCRT is a Transparent, Peer-Reviewed, Open Access Journal (Refereed Journal). Following the discontinuation of UGC and UGC-CARE journal listing, IJCRT is aligned with UGC’s Suggested Parameters for Choosing Peer-Reviewed Journals. UGC Public Notice
Licence
© 2026 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
About the Journal
9.17Impact Factor
UGC AlignedSuggested Parameters
TransparentPeer Review
Open AccessNo Paywall
CrossrefDOI Available
Monthly12 Issues / Year
Since 2013Established
2320-2882ISSN
How Publication Works
1Submit Your PaperOnline or by email. A registration ID is issued straight away.
2Transparent Peer ReviewDouble-blind review by subject experts, reported openly.
3AcceptanceThe result reaches you by email and SMS against your registration ID.
4Published Open AccessFree to read worldwide, with certificate and letter ready to download.
Article Impact
22Views
18Downloads
40Total reads
Mar 2026Published
Published · 191 days ago
Today · last read today
1.2 views and 1.0 downloads per day over 18 days counted.
Counts exclude identified crawler traffic and repeat hits from the same reader within 30 minutes. Downloads reached directly through a search engine or an existing citation link are not included, so the figure is a conservative count of activity through this site. Full statistics
Discovery & Indexing
Find this paper on search engines and scholarly indexes, and check the journal’s verified records.
Find this paperSearch
Google ScholarExact-title search, with citing articles once indexed.Search
CrossrefMetadata search across all Crossref records.Search
Semantic ScholarAI-powered literature search.Search- BASEBASEBielefeld Academic Search Engine — open-access harvester.Search
ResearchGateResearch network publication search.Search
Journal recordsVerified
“Search” opens a live search for this paper; “Verified” opens a journal record checked on the Indexing & Discovery page. Third-party services index at their own discretion, often several weeks after publication.
