ISSN2320-2882
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Paper Title
THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION
Authors
Akshay Kumar Gubbala , Prof. G L Narayanappa
Keywords
Google Maps, Consumer Engagement, Trust in Reviews, Online Reputation, Digital Marketing.
Abstract
We can observe on present days the online reviews are significantly influencing the consumer behavior and purchasing decisions. This study used to exploring the role of Google Maps reviews in shaping consumer perceptions and purchase intentions, which is particularly in the East Godavari region of Andhra Pradesh. As we know on these days the businesses are increasingly rely on digital marketing strategies, mostly Google Maps has emerged as a vital tool for the enhancing of local visibility and trust. This study is highlighting that how the review attributes such as volume, polarity, and credibility are directly impact consumer trust and engagement. Most of the negative reviews, especially, to attract more attention and influence on customer judgments, which is notably among female consumers. Furthermore, the companies who are actively manage their Google Maps profiles, by responding to the reviews of customers and updating the business details, they tend to experience the improved customer interactions and also local search visibility. The research mostly underscores that Google Maps reviews act as the electronic word-of-mouth (e-WOM), which affecting the both brand image and competitive positioning. For this research collected survey data from various consumer demographics, the study is demonstrates that the businesses with higher ratings and favorable reviews will attract more customers. Thus, the Google Maps reviews are not just seeing as the feedback tools but it can be the powerful digital marketing assets to driving the consumers to take decision-making.
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IJCRT — journal style
"THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 5, page no.b846-b858, May 2026, Available :https://ijcrt.org/papers/IJCRT2605223.pdf
APA — 7th edition
Gubbala, A. K., & Narayanappa, G. L. (2026). THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION. International Journal of Creative Research Thoughts, 14(5), b846-b858. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223
MLA — 9th edition
Gubbala, Akshay Kumar, and G L Narayanappa. "THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION." International Journal of Creative Research Thoughts, vol. 14, no. 5, 2026, pp. b846-b858, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223.
Chicago — 17th, bibliography
Gubbala, Akshay Kumar, and G L Narayanappa. "THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION." International Journal of Creative Research Thoughts 14, no. 5 (2026): b846-b858. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223.
Harvard — author–date
Gubbala, A.K. and Narayanappa, G.L. (2026) 'THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION', International Journal of Creative Research Thoughts, 14(5), pp. b846-b858. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223
IEEE — numbered reference
A. K. Gubbala and G. L. Narayanappa, "THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION," IJCRT, vol. 14, no. 5, pp. b846-b858, May. 2026.
Vancouver — biomedical
Gubbala AK, Narayanappa GL. THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION. IJCRT. 2026 May;14(5):b846-b858.
AMA — 11th edition
Gubbala AK, Narayanappa GL. THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION. IJCRT. 2026;14(5):b846-b858. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2605223,
author = {Akshay Kumar Gubbala and G L Narayanappa},
title = {THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {5},
pages = {b846-b858},
year = {2026},
month = {May},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Gubbala, Akshay Kumar
AU - Narayanappa, G L
TI - THE INFLUENCE OF GOOGLE MAPS REVIEWS ON CONSUMER PURCHASE DECISIONS: A STUDY IN EAST GODAVARI REGION
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 5
PY - 2026
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223
SP - b846-b858
ER -
Issue
Volume 14 Issue 5,
May-2026
Pages : b846-b858
Article Information
- Pages
- b846-b858
- Published
- May 2026
- Registration ID
- IJCRT_308022
- Published Paper ID
- IJCRT2605223
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Kuppam, Andhra Pradesh, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 153
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2605223
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2605223.pdf
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International Journal of Creative Research Thoughts
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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