ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS
Authors
Ms.S.Ambika
Keywords
Key Terms: Social Media, Academic Performance, Students, Digital Usage, Education
Abstract
Abstract: This study examines the influence of social media usage on the academic performance of undergraduate students. With the rapid growth of digital platforms such as Instagram, WhatsApp, YouTube, and Facebook, students increasingly spend significant time on social media for both academic and non-academic purposes. The study aims to analyze how the frequency, duration, and purpose of social media usage affect students' concentration, study habits, and overall academic outcomes. Primary data was collected through a structured questionnaire from undergraduate students. Statistical tools such as percentage analysis and correlation were used for data interpretation. The findings indicate that while social media serves as a useful academic support tool for information sharing and learning, excessive usage leads to distraction, reduced study time, and lower academic performance. The study concludes that controlled and purposeful use of social media can positively contribute to academic success, whereas unregulated usage may have adverse effects.
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IJCRT — journal style
"SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 4, page no.h720-h724, April 2026, Available :https://ijcrt.org/papers/IJCRT2604898.pdf
APA — 7th edition
Ms.S.Ambika. (2026). SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS. International Journal of Creative Research Thoughts, 14(4), h720-h724. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898
MLA — 9th edition
Ms.S.Ambika. "SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS." International Journal of Creative Research Thoughts, vol. 14, no. 4, 2026, pp. h720-h724, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898.
Chicago — 17th, bibliography
Ms.S.Ambika. "SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS." International Journal of Creative Research Thoughts 14, no. 4 (2026): h720-h724. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898.
Harvard — author–date
Ms.S.Ambika (2026) 'SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS', International Journal of Creative Research Thoughts, 14(4), pp. h720-h724. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898
IEEE — numbered reference
Ms.S.Ambika, "SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS," IJCRT, vol. 14, no. 4, pp. h720-h724, Apr. 2026.
Vancouver — biomedical
Ms.S.Ambika. SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS. IJCRT. 2026 Apr;14(4):h720-h724.
AMA — 11th edition
Ms.S.Ambika. SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS. IJCRT. 2026;14(4):h720-h724. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2604898,
author = {Ms.S.Ambika},
title = {SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {4},
pages = {h720-h724},
year = {2026},
month = {April},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Ms.S.Ambika
TI - SOCIAL MEDIA USAGE AND ITS INFLUENCE ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 4
PY - 2026
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898
SP - h720-h724
ER -
Issue
Volume 14 Issue 4,
April-2026
Pages : h720-h724
Article Information
- Pages
- h720-h724
- Published
- April 2026
- Registration ID
- IJCRT_306393
- Published Paper ID
- IJCRT2604898
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Coimbatore, Tamil Nadu, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 107
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604898
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2604898.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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