ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
Low Cost₹1501 / $59
CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market
Authors
Pavani Goyal
Keywords
Brand Labels, Consumer Trust, Food Market, Packaging, Brand Equity, Purchase Behaviour
Abstract
This study explores the influence of brand labels on consumer trust in India's food market. In an environment characterized by increasing consumption of packaged foods and rising concerns regarding safety and authenticity, brand labels act as critical signals that guide consumer decision-making. The research integrates established branding theories, including Aaker's Brand Equity Model and Keller's Customer-Based Brand Equity framework, to examine how elements such as brand names, visual design, and labeling cues contribute to trust formation.
Primary data was collected through a structured questionnaire administered to respondents across major urban centers, including Delhi, Mumbai, and Bengaluru. The study evaluates key variables such as brand perception, label interpretation, trust indicators, and purchase behaviour. Statistical tools including descriptive analysis and regression are employed to assess relationships between label attributes and consumer trust.
The findings are expected to demonstrate that effective brand labeling significantly enhances consumer trust, which in turn influences purchase intention and brand loyalty. The research contributes to the existing literature by providing insights specific to the Indian food sector and offers practical implications for marketers aiming to build credible and trustworthy brand identities.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
"The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 4, page no.h346-h351, April 2026, Available :https://ijcrt.org/papers/IJCRT2604857.pdf
APA — 7th edition
Goyal, P. (2026). The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market. International Journal of Creative Research Thoughts, 14(4), h346-h351. https://doi.org/10.56975/ijcrt.v14i4.306141
MLA — 9th edition
Goyal, Pavani. "The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market." International Journal of Creative Research Thoughts, vol. 14, no. 4, 2026, pp. h346-h351, https://doi.org/10.56975/ijcrt.v14i4.306141.
Chicago — 17th, bibliography
Goyal, Pavani. "The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market." International Journal of Creative Research Thoughts 14, no. 4 (2026): h346-h351. https://doi.org/10.56975/ijcrt.v14i4.306141.
Harvard — author–date
Goyal, P. (2026) 'The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market', International Journal of Creative Research Thoughts, 14(4), pp. h346-h351. Available at: https://doi.org/10.56975/ijcrt.v14i4.306141
IEEE — numbered reference
P. Goyal, "The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market," IJCRT, vol. 14, no. 4, pp. h346-h351, Apr. 2026, doi: 10.56975/ijcrt.v14i4.306141.
Vancouver — biomedical
Goyal P. The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market. IJCRT. 2026 Apr;14(4):h346-h351. doi: 10.56975/ijcrt.v14i4.306141
AMA — 11th edition
Goyal P. The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market. IJCRT. 2026;14(4):h346-h351. doi:10.56975/ijcrt.v14i4.306141
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2604857,
author = {Pavani Goyal},
title = {The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {4},
pages = {h346-h351},
year = {2026},
month = {April},
issn = {2320-2882},
doi = {10.56975/ijcrt.v14i4.306141},
url = {https://doi.org/10.56975/ijcrt.v14i4.306141}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Goyal, Pavani
TI - The Power Of Labels How Brand Names Shape Consumer Trust In India’s Food Market
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 4
PY - 2026
SN - 2320-2882
DO - 10.56975/ijcrt.v14i4.306141
UR - https://doi.org/10.56975/ijcrt.v14i4.306141
SP - h346-h351
ER -
Issue
Volume 14 Issue 4,
April-2026
Pages : h346-h351
Article Information
- Pages
- h346-h351
- Published
- April 2026
- Registration ID
- IJCRT_306141
- Published Paper ID
- IJCRT2604857
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- New Delhi, New Delhi, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 161
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604857
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2604857.pdf
Check for updates. Crossmark shows whether this article has been corrected, updated or retracted since publication, and links to the current version of record.
Summarise this Paper with AI
Opens your assistant with a prepared prompt. AI summaries can be incomplete or wrong — read the full paper before citing it.
Author Services
Certificates, printed copies and official reports for this paper
Published authors can request a hard copy of their certificate or of the printed journal, and obtain the transparent peer review and plagiarism reports for this article — each issued against this paper’s registration record.
Registration ID IJCRT_306141Printed copies
Hard Copy of CertificatePrinted certificate for each author, posted to you.
Hard Copy of JournalA bound printed copy of the issue this paper appears in.
Reports & recognition
Transparent Peer Review Report
The reviewer comments and decisions behind this article.
Turnitin Plagiarism Report
The similarity check run on this manuscript.
Best Paper Nomination
Put this article forward for the issue’s best paper award.
Requests are verified against the registration ID of this article.
About Publisher
International Journal of Creative Research Thoughts
Published by IJCRT Publication
2320-2882
ISSN
9.17
Impact Factor
2013
ESTD Year
Open
Access
Impact Factor 9.17, calculated from Google Scholar citation data — see how it is worked out.
An international scholarly open access journal: peer-reviewed, refereed, multidisciplinary, monthly and multilingual, with Crossref DOI registration, rich metadata and a citation generator. Verified indexing & discovery records.
IJCRT is a Transparent, Peer-Reviewed, Open Access Journal (Refereed Journal). Following the discontinuation of UGC and UGC-CARE journal listing, IJCRT is aligned with UGC’s Suggested Parameters for Choosing Peer-Reviewed Journals. UGC Public Notice
Licence
© 2026 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
About the Journal
9.17Impact Factor
UGC AlignedSuggested Parameters
TransparentPeer Review
Open AccessNo Paywall
CrossrefDOI Available
Monthly12 Issues / Year
Since 2013Established
2320-2882ISSN
How Publication Works
1Submit Your PaperOnline or by email. A registration ID is issued straight away.
2Transparent Peer ReviewDouble-blind review by subject experts, reported openly.
3AcceptanceThe result reaches you by email and SMS against your registration ID.
4Published Open AccessFree to read worldwide, with certificate and letter ready to download.
Article Impact
45Views
40Downloads
85Total reads
Apr 2026Published
Published · 178 days ago
Today · last read yesterday
2.0 views and 1.7 downloads per day over 23 days counted.
Counts exclude identified crawler traffic and repeat hits from the same reader within 30 minutes. Downloads reached directly through a search engine or an existing citation link are not included, so the figure is a conservative count of activity through this site. Full statistics
Discovery & Indexing
Find this paper on search engines and scholarly indexes, and check the journal’s verified records.
Find this paperSearch
Google ScholarExact-title search, with citing articles once indexed.Search
CrossrefThe registered DOI record and its metadata.Open DOI record
Semantic ScholarAI-powered literature search.Search- BASEBASEBielefeld Academic Search Engine — open-access harvester.Search
ResearchGateResearch network publication search.Search
Journal recordsVerified
“Search” opens a live search for this paper; “Verified” opens a journal record checked on the Indexing & Discovery page. Third-party services index at their own discretion, often several weeks after publication.
