ISSN2320-2882
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Paper Title
A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS
Authors
Mohamed Azan , Dr.Sasirekha
Keywords
Customer Relationship Management, Customer Satisfaction, Pantaloons, Retail Industry, ANOVA, Chi-Square
Abstract
This study investigates the effectiveness of Customer Relationship Management (CRM) practices adopted by Pantaloons, one of India's leading fashion retail chains under Aditya Birla Fashion and Retail Ltd. (ABFRL), on customer satisfaction and loyalty. Data were collected from 200 respondents in Chennai through a structured questionnaire administered via Google Forms. Descriptive statistics, chi-square tests, and one-way ANOVA were employed to analyze the relationships between demographic variables and CRM-related outcomes. Results indicate that demographic factors such as age, area of residence, educational qualification, occupation, and monthly income are significantly associated with customer satisfaction levels, while gender shows no significant association. ANOVA further confirms significant differences in the effectiveness of CRM strategies across all demographic subgroups. The findings underline the need for Pantaloons to adopt more personalized, data-driven, and digitally enhanced CRM strategies to strengthen customer relationships in an increasingly competitive retail environment.
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IJCRT — journal style
"A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 4, page no.h135-h140, April 2026, Available :https://ijcrt.org/papers/IJCRT2604834.pdf
APA — 7th edition
Azan, M., & Dr.Sasirekha. (2026). A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS. International Journal of Creative Research Thoughts, 14(4), h135-h140. https://doi.org/10.56975/ijcrt.v14i4.306123
MLA — 9th edition
Azan, Mohamed, and Dr.Sasirekha. "A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS." International Journal of Creative Research Thoughts, vol. 14, no. 4, 2026, pp. h135-h140, https://doi.org/10.56975/ijcrt.v14i4.306123.
Chicago — 17th, bibliography
Azan, Mohamed, and Dr.Sasirekha. "A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS." International Journal of Creative Research Thoughts 14, no. 4 (2026): h135-h140. https://doi.org/10.56975/ijcrt.v14i4.306123.
Harvard — author–date
Azan, M. and Dr.Sasirekha (2026) 'A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS', International Journal of Creative Research Thoughts, 14(4), pp. h135-h140. Available at: https://doi.org/10.56975/ijcrt.v14i4.306123
IEEE — numbered reference
M. Azan and Dr.Sasirekha, "A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS," IJCRT, vol. 14, no. 4, pp. h135-h140, Apr. 2026, doi: 10.56975/ijcrt.v14i4.306123.
Vancouver — biomedical
Azan M, Dr.Sasirekha. A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS. IJCRT. 2026 Apr;14(4):h135-h140. doi: 10.56975/ijcrt.v14i4.306123
AMA — 11th edition
Azan M, Dr.Sasirekha. A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS. IJCRT. 2026;14(4):h135-h140. doi:10.56975/ijcrt.v14i4.306123
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2604834,
author = {Mohamed Azan and Dr.Sasirekha},
title = {A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {4},
pages = {h135-h140},
year = {2026},
month = {April},
issn = {2320-2882},
doi = {10.56975/ijcrt.v14i4.306123},
url = {https://doi.org/10.56975/ijcrt.v14i4.306123}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Azan, Mohamed
AU - Dr.Sasirekha
TI - A STUDY ON EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TOWARDS CLOTHING BRAND - PANTALOONS
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 4
PY - 2026
SN - 2320-2882
DO - 10.56975/ijcrt.v14i4.306123
UR - https://doi.org/10.56975/ijcrt.v14i4.306123
SP - h135-h140
ER -
Issue
Volume 14 Issue 4,
April-2026
Pages : h135-h140
Article Information
- Pages
- h135-h140
- Published
- April 2026
- Registration ID
- IJCRT_306123
- Published Paper ID
- IJCRT2604834
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Tenkasi, Tamilnadu, India
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- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2604834.pdf
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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