ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR
Authors
K. Lahareesh sai raj , Dr. P. Lavanya , Dr. Vara Lakshmi Thavva
Keywords
Influencer marketing, Consumer behaviour, social commerce, Purchase intension, social media engagement.
Abstract
Influencer marketing has emerged as a strategic mechanism through which brands could reach out to people online. Brands partner with influencers on social media platforms like Instagram, YouTube, and Facebook because of their strength in reach and the ability to command trust from followers. Indeed, several studies have shown that an influencer's credibility, knowledge, attractiveness, and trustworthiness can strongly affect what people think, prefer, and eventually buy. Emotional connection and authenticity go hand in hand-especially among young audiences who are so much hooked to social media.
This study uses a data-driven approach to figure out exactly why people buy products after seeing them on social media. By surveying a diverse group of social media users, a clear picture of modern shopping habits was developed. To make sense of the data, specific statistical methods like ANOVA, Regression analysis and correlation analysis were used to act like a high-tech filter.
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Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
"IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 4, page no.e471-e479, April 2026, Available :https://ijcrt.org/papers/IJCRT2604525.pdf
APA — 7th edition
raj, K. L. S., Lavanya, P., & Thavva, V. L. (2026). IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR. International Journal of Creative Research Thoughts, 14(4), e471-e479. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525
MLA — 9th edition
raj, K. Lahareesh sai, et al. "IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR." International Journal of Creative Research Thoughts, vol. 14, no. 4, 2026, pp. e471-e479, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525.
Chicago — 17th, bibliography
raj, K. Lahareesh sai, P. Lavanya, and Vara Lakshmi Thavva. "IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR." International Journal of Creative Research Thoughts 14, no. 4 (2026): e471-e479. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525.
Harvard — author–date
raj, K.L.S., Lavanya, P. and Thavva, V.L. (2026) 'IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR', International Journal of Creative Research Thoughts, 14(4), pp. e471-e479. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525
IEEE — numbered reference
K. L. S. raj, P. Lavanya and V. L. Thavva, "IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR," IJCRT, vol. 14, no. 4, pp. e471-e479, Apr. 2026.
Vancouver — biomedical
raj KLS, Lavanya P, Thavva VL. IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR. IJCRT. 2026 Apr;14(4):e471-e479.
AMA — 11th edition
raj KLS, Lavanya P, Thavva VL. IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR. IJCRT. 2026;14(4):e471-e479. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2604525,
author = {K. Lahareesh sai raj and P. Lavanya and Vara Lakshmi Thavva},
title = {IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {4},
pages = {e471-e479},
year = {2026},
month = {April},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - raj, K. Lahareesh sai
AU - Lavanya, P.
AU - Thavva, Vara Lakshmi
TI - IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 4
PY - 2026
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525
SP - e471-e479
ER -
Issue
Volume 14 Issue 4,
April-2026
Pages : e471-e479
Article Information
- Pages
- e471-e479
- Published
- April 2026
- Registration ID
- IJCRT_305657
- Published Paper ID
- IJCRT2604525
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- medchal, telangana, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 157
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604525
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2604525.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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