ISSN2320-2882
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Paper Title
PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA.
Authors
RAGI P , DR. JASMINE V M
Keywords
Green Advertising, Green Purchase Intention and Perception Analysis.
Abstract
The growing awareness among consumers about environmentally friendly products has led to the increasing importance of green marketing. Many organisations have revised or developed their products and processes to position themselves as environmentally responsible. Advertising has become a key communication tool for marketers to convey their environmental commitment and shape consumer perceptions by creating a green image. Consequently, consumer perception plays a critical role in influencing green purchase behaviour and guiding companies' strategic decisions. The present study examines the perception of consumers among Calicut district, Kerala towards green advertisement its influence on green purchase intention. A sample size of 250 consumers was surveyed and the data was analysed using descriptive statistics and Chi-square tests. The findings reveal that a positive perception of green advertisement among consumers with significant variations based on demographic factors such as age, income and educational qualification.
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IJCRT — journal style
"PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA.", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 4, page no.c372-c375, April 2026, Available :https://ijcrt.org/papers/IJCRT2604284.pdf
APA — 7th edition
P, R., & M, J. V. (2026). PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA. International Journal of Creative Research Thoughts, 14(4), c372-c375. https://doi.org/10.56975/ijcrt.v14i4.305043
MLA — 9th edition
P, RAGI, and JASMINE V M. "PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA." International Journal of Creative Research Thoughts, vol. 14, no. 4, 2026, pp. c372-c375, https://doi.org/10.56975/ijcrt.v14i4.305043.
Chicago — 17th, bibliography
P, RAGI, and JASMINE V M. "PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA." International Journal of Creative Research Thoughts 14, no. 4 (2026): c372-c375. https://doi.org/10.56975/ijcrt.v14i4.305043.
Harvard — author–date
P, R. and M, J.V. (2026) 'PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA', International Journal of Creative Research Thoughts, 14(4), pp. c372-c375. Available at: https://doi.org/10.56975/ijcrt.v14i4.305043
IEEE — numbered reference
R. P and J. V. M, "PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA," IJCRT, vol. 14, no. 4, pp. c372-c375, Apr. 2026, doi: 10.56975/ijcrt.v14i4.305043.
Vancouver — biomedical
P R, M JV. PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA. IJCRT. 2026 Apr;14(4):c372-c375. doi: 10.56975/ijcrt.v14i4.305043
AMA — 11th edition
P R, M JV. PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA. IJCRT. 2026;14(4):c372-c375. doi:10.56975/ijcrt.v14i4.305043
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2604284,
author = {RAGI P and JASMINE V M},
title = {PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA.},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {4},
pages = {c372-c375},
year = {2026},
month = {April},
issn = {2320-2882},
doi = {10.56975/ijcrt.v14i4.305043},
url = {https://doi.org/10.56975/ijcrt.v14i4.305043}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - P, RAGI
AU - M, JASMINE V
TI - PERCEPTION OF CONSUMERS TOWARDS GREEN ADVERTISING AND ITS INFLUENCE ON GREEN PURCHASE INTENTION IN CALICUT DISTRICT, KERALA.
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 4
PY - 2026
SN - 2320-2882
DO - 10.56975/ijcrt.v14i4.305043
UR - https://doi.org/10.56975/ijcrt.v14i4.305043
SP - c372-c375
ER -
Issue
Volume 14 Issue 4,
April-2026
Pages : c372-c375
Article Information
- Pages
- c372-c375
- Published
- April 2026
- Registration ID
- IJCRT_305043
- Published Paper ID
- IJCRT2604284
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- CALICUT, KERALA, India
- Peer Review
- Request Peer Review Report
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- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 187
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- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2604284
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2604284.pdf
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International Journal of Creative Research Thoughts
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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