A Study On Brand Awareness On Hindustan Coca-Cola Beverages Pvt. Ltd., Srikalahasti.

V.VARUN , E.KUSUMA

Brand recognition, Brand recall, Brand visibility, Brand identity.

This study focuses on analysing brand awareness of Hindustan Coca-Cola Beverages Pvt. Ltd. in Sri kalahasti. Brand awareness plays an important role in influencing consumer purchasing decisions, customer loyalty, and brand preference in the competitive beverage industry. The main objective of this study is to understand the level of awareness among consumers regarding Coca-Cola products and to identify the factors influencing their buying behaviour. The study is based on both primary and secondary data. Primary data was collected through a structured questionnaire from 100 respondents using a simple random sampling method in the Sri kalahasti area. Secondary data was collected from company reports, websites, journals, and previous research studies. The collected data was analyzed using the percentage method to understand consumer opinions, preferences, and awareness levels. The findings reveal that younger consumers show higher awareness of Coca-Cola brands, and brand name, availability, and advertising significantly influence purchasing decisions. Posters, billboards, and television are found to be the most effective media for creating brand awareness. The study also indicates that many consumers recognize individual brands such as Thumps Up, Sprite, and Fanta but are not fully aware that these brands belong to the Coca-Cola company. The study concludes that while Coca-Cola has a strong brand presence in the market, the company needs to increase promotional activities, strengthen brand communication, and improve digital marketing strategies to enhance overall brand awareness and customer loyalty.

Volume 14 Issue 3, March-2026

Pages : g829-g836