ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
Low Cost₹1501 / $59
CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI
Authors
Dr.P.Archanaa
Keywords
Working women, electronic products, usage pattern, purchase factors, home appliances, daily activities, etc.,
Abstract
Electronic products have become an important part of daily life, especially for working women who balance work and household responsibilities. These products save time, reduce effort, and make daily tasks easier. This study focuses on the usage and preferences of electronic products among working women in Pollachi and the factors that influence their purchase decisions. A total of 200 working women were surveyed using a structured questionnaire. The study used percentage analysis, chi-square tests, and weighted average ranking to analyze the data. Results show that quality, price, and usefulness are the main factors affecting their choices. Most respondents use electronic products daily, with smartphones, refrigerators, and washing machines being the most common. The study suggests that manufacturers and marketers should focus on quality, affordability, ease of use, and good after-sales service to meet the needs of working women effectively.
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IJCRT — journal style
"A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 3, page no.e252-e259, March 2026, Available :https://ijcrt.org/papers/IJCRT2603504.pdf
APA — 7th edition
Dr.P.Archanaa. (2026). A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI. International Journal of Creative Research Thoughts, 14(3), e252-e259. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504
MLA — 9th edition
Dr.P.Archanaa. "A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI." International Journal of Creative Research Thoughts, vol. 14, no. 3, 2026, pp. e252-e259, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504.
Chicago — 17th, bibliography
Dr.P.Archanaa. "A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI." International Journal of Creative Research Thoughts 14, no. 3 (2026): e252-e259. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504.
Harvard — author–date
Dr.P.Archanaa (2026) 'A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI', International Journal of Creative Research Thoughts, 14(3), pp. e252-e259. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504
IEEE — numbered reference
Dr.P.Archanaa, "A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI," IJCRT, vol. 14, no. 3, pp. e252-e259, Mar. 2026.
Vancouver — biomedical
Dr.P.Archanaa. A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI. IJCRT. 2026 Mar;14(3):e252-e259.
AMA — 11th edition
Dr.P.Archanaa. A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI. IJCRT. 2026;14(3):e252-e259. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2603504,
author = {Dr.P.Archanaa},
title = {A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {3},
pages = {e252-e259},
year = {2026},
month = {March},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Dr.P.Archanaa
TI - A STUDY ON ELECTRONIC PRODUCT USAGE AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO POLLACHI
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 3
PY - 2026
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504
SP - e252-e259
ER -
Issue
Volume 14 Issue 3,
March-2026
Pages : e252-e259
Article Information
- Pages
- e252-e259
- Published
- March 2026
- Registration ID
- IJCRT_303196
- Published Paper ID
- IJCRT2603504
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Pollachi, Coimbatore District, Tamilnadu, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 133
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2603504
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2603504.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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