ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
Low Cost₹1501 / $59
CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT
Authors
Dr. K. NIRANJANAA DEVI , G. T. PAVITHRAN
Keywords
Customer Perception, Banking Services and Public Sector Banks
Abstract
In a competitive environment banks have to render excellent service in order to retain customers, attract new customers and increase the market share and profitability. Quality means a sum of various characteristics of a product or service. It is a strategic tool used by service providers. Literature on banking services defines general and value added services in terms of subjectivity, attitude and perception. The quality of service is the customer's judgment about an entity's overall excellence or superiority. The current problem for the banking industry in India is to determine the dimensionality of quality of banking services. This is because if banking services dimensions can be identified, service providers should be able to improve the delivery of it is a form of attitude and results from a comparison of expectations to perceptions of performance received. The study covers the selected public sector banks in Erode District. The aim of the study is to investigate the customer perception towards banking services rendered by selected public sector banks. Moreover the study is made to measure the customer attitude towards banking activities and various services rendered by selected public sectors banks in the study area . It also aims at analyzing to know the socio-economic profile of the select respondents. Methodology is a way of systematically solving a research problem.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
"CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 2, page no.c511-c531, February 2026, Available :https://ijcrt.org/papers/IJCRT2602281.pdf
APA — 7th edition
DEVI, K. N., & PAVITHRAN, G. T. (2026). CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT. International Journal of Creative Research Thoughts, 14(2), c511-c531. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281
MLA — 9th edition
DEVI, K. NIRANJANAA, and G. T. PAVITHRAN. "CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT." International Journal of Creative Research Thoughts, vol. 14, no. 2, 2026, pp. c511-c531, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281.
Chicago — 17th, bibliography
DEVI, K. NIRANJANAA, and G. T. PAVITHRAN. "CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT." International Journal of Creative Research Thoughts 14, no. 2 (2026): c511-c531. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281.
Harvard — author–date
DEVI, K.N. and PAVITHRAN, G.T. (2026) 'CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT', International Journal of Creative Research Thoughts, 14(2), pp. c511-c531. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281
IEEE — numbered reference
K. N. DEVI and G. T. PAVITHRAN, "CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT," IJCRT, vol. 14, no. 2, pp. c511-c531, Feb. 2026.
Vancouver — biomedical
DEVI KN, PAVITHRAN GT. CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT. IJCRT. 2026 Feb;14(2):c511-c531.
AMA — 11th edition
DEVI KN, PAVITHRAN GT. CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT. IJCRT. 2026;14(2):c511-c531. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2602281,
author = {K. NIRANJANAA DEVI and G. T. PAVITHRAN},
title = {CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {2},
pages = {c511-c531},
year = {2026},
month = {February},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - DEVI, K. NIRANJANAA
AU - PAVITHRAN, G. T.
TI - CUSTOMER PERCEPTION TOWARDS BANKING SERVICES RENDERED BY SELECTED PUBLIC SECTOR BANKS IN ERODE DISTRICT
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 2
PY - 2026
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281
SP - c511-c531
ER -
Issue
Volume 14 Issue 2,
February-2026
Pages : c511-c531
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 14, Issue 2, February 2026
- Pages
- c511-c531
- Published
- February 2026
- Registration ID
- IJCRT_301473
- Published Paper ID
- IJCRT2602281
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Anthiyur Taluk, Erode District, Tamil Nadu, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 183
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2602281
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2602281.pdf
Summarise this Paper with AI
Opens your assistant with a prepared prompt. AI summaries can be incomplete or wrong — read the full paper before citing it.
Author Services
Certificates, printed copies and official reports for this paper
Published authors can request a hard copy of their certificate or of the printed journal, and obtain the transparent peer review and plagiarism reports for this article — each issued against this paper’s registration record.
Registration ID IJCRT_301473Printed copies
Hard Copy of CertificatePrinted certificate for each author, posted to you.
Hard Copy of JournalA bound printed copy of the issue this paper appears in.
Reports & recognition
Transparent Peer Review Report
The reviewer comments and decisions behind this article.
Turnitin Plagiarism Report
The similarity check run on this manuscript.
Best Paper Nomination
Put this article forward for the issue’s best paper award.
Requests are verified against the registration ID of this article.
About Publisher
International Journal of Creative Research Thoughts
Published by IJCRT Publication
2320-2882
ISSN
9.17
Impact Factor
2013
ESTD Year
Open
Access
Impact Factor 9.17, calculated from Google Scholar citation data — see how it is worked out.
An international scholarly open access journal: peer-reviewed, refereed, multidisciplinary, monthly and multilingual, with Crossref DOI registration, rich metadata and a citation generator. Verified indexing & discovery records.
IJCRT is a Transparent, Peer-Reviewed, Open Access Journal (Refereed Journal). Following the discontinuation of UGC and UGC-CARE journal listing, IJCRT is aligned with UGC’s Suggested Parameters for Choosing Peer-Reviewed Journals. UGC Public Notice
Licence
© 2026 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
About the Journal
9.17Impact Factor
UGC AlignedSuggested Parameters
TransparentPeer Review
Open AccessNo Paywall
CrossrefDOI Available
Monthly12 Issues / Year
Since 2013Established
2320-2882ISSN
How Publication Works
1Submit Your PaperOnline or by email. A registration ID is issued straight away.
2Transparent Peer ReviewDouble-blind review by subject experts, reported openly.
3AcceptanceThe result reaches you by email and SMS against your registration ID.
4Published Open AccessFree to read worldwide, with certificate and letter ready to download.
Article Impact
54Views
35Downloads
89Total reads
Feb 2026Published
Published · 237 days ago
Today · last read yesterday
2.8 views and 1.8 downloads per day over 19 days counted.
Counts exclude identified crawler traffic and repeat hits from the same reader within 30 minutes. Downloads reached directly through a search engine or an existing citation link are not included, so the figure is a conservative count of activity through this site. Full statistics
Discovery & Indexing
Find this paper on search engines and scholarly indexes, and check the journal’s verified records.
Find this paperSearch
Google ScholarExact-title search, with citing articles once indexed.Search
CrossrefMetadata search across all Crossref records.Search
Semantic ScholarAI-powered literature search.Search- BASEBASEBielefeld Academic Search Engine — open-access harvester.Search
ResearchGateResearch network publication search.Search
Journal recordsVerified
“Search” opens a live search for this paper; “Verified” opens a journal record checked on the Indexing & Discovery page. Third-party services index at their own discretion, often several weeks after publication.
