ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
Low Cost₹1501 / $59
CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case
Authors
Vyapari Madhusudan Krishnamurthy , Dr. Mukund M. Mundargi,
Keywords
Average Annual Historical Returns(AAHR), Average Annualised Returns(AAR), Bracket, Bracket Length, Bottom Price, Fundamental analysis, High price, Intrinsic Value, Technical Analysis,
Abstract
E-Commerce is one of the vital sector in globalised economy. Indian market has witnessed the heralding of many E-Commerce companies in stock market bourses such as Zomato Ltd, FSN E-Commerce Ventures Ltd (Nykaa), IndiaMART InterMESH Ltd, CarTrade Tech Ltd, Swiggy Ltd, etc.Zomato Ltd made its IPO in July, 2021 and Listed on23rd July, 2021. It is the largest E-Commerce stock in Indian stock market with highest market capitalisation of Rs. INR1,99,067 crore (nearly INR2 trillion) approximately. The present paper attempts to answer the question - " What works better - Fundamental Analysis or Technical Analysis to investors in earning higher returns with regard to Zomato Ltd Stocks?". It develops models for measuring the returns under both approaches. It uses the financial data from company annual reports and stock prices from www.bseindia.com. The study finds that average annual historical returns under fundamental analysis of 59.69% is more than average annualised returns under technical analysis of 18.77% for Zomato Ltd. It finally concludes that fundamental analysis works better for Zomato Ltd stocks.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
"Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.14, Issue 1, page no.e925-e937, January 2026, Available :https://ijcrt.org/papers/IJCRT2601611.pdf
APA — 7th edition
Krishnamurthy, V. M., & Dr. Mukund M. Mundargi. (2026). Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case. International Journal of Creative Research Thoughts, 14(1), e925-e937. https://doi.org/10.56975/ijcrt.v14i1.300786
MLA — 9th edition
Krishnamurthy, Vyapari Madhusudan, and Dr. Mukund M. Mundargi. "Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case." International Journal of Creative Research Thoughts, vol. 14, no. 1, 2026, pp. e925-e937, https://doi.org/10.56975/ijcrt.v14i1.300786.
Chicago — 17th, bibliography
Krishnamurthy, Vyapari Madhusudan, and Dr. Mukund M. Mundargi. "Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case." International Journal of Creative Research Thoughts 14, no. 1 (2026): e925-e937. https://doi.org/10.56975/ijcrt.v14i1.300786.
Harvard — author–date
Krishnamurthy, V.M. and Dr. Mukund M. Mundargi (2026) 'Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case', International Journal of Creative Research Thoughts, 14(1), pp. e925-e937. Available at: https://doi.org/10.56975/ijcrt.v14i1.300786
IEEE — numbered reference
V. M. Krishnamurthy and Dr. Mukund M. Mundargi, "Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case," IJCRT, vol. 14, no. 1, pp. e925-e937, Jan. 2026, doi: 10.56975/ijcrt.v14i1.300786.
Vancouver — biomedical
Krishnamurthy VM, Dr. Mukund M. Mundargi. Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case. IJCRT. 2026 Jan;14(1):e925-e937. doi: 10.56975/ijcrt.v14i1.300786
AMA — 11th edition
Krishnamurthy VM, Dr. Mukund M. Mundargi. Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case. IJCRT. 2026;14(1):e925-e937. doi:10.56975/ijcrt.v14i1.300786
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2601611,
author = {Vyapari Madhusudan Krishnamurthy and Dr. Mukund M. Mundargi},
title = {Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case},
journal = {International Journal of Creative Research Thoughts},
volume = {14},
number = {1},
pages = {e925-e937},
year = {2026},
month = {January},
issn = {2320-2882},
doi = {10.56975/ijcrt.v14i1.300786},
url = {https://doi.org/10.56975/ijcrt.v14i1.300786}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Krishnamurthy, Vyapari Madhusudan
AU - Dr. Mukund M. Mundargi
TI - Shareholders Wealth: What works better? Fundamental Analysis or Technical Analysis: Zomato Ltd Case
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 14
IS - 1
PY - 2026
SN - 2320-2882
DO - 10.56975/ijcrt.v14i1.300786
UR - https://doi.org/10.56975/ijcrt.v14i1.300786
SP - e925-e937
ER -
Issue
Volume 14 Issue 1,
January-2026
Pages : e925-e937
Article Information
- Pages
- e925-e937
- Published
- January 2026
- Registration ID
- IJCRT_300786
- Published Paper ID
- IJCRT2601611
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Dharwad, Karnataka, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 234
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2601611
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2601611.pdf
Check for updates. Crossmark shows whether this article has been corrected, updated or retracted since publication, and links to the current version of record.
Summarise this Paper with AI
Opens your assistant with a prepared prompt. AI summaries can be incomplete or wrong — read the full paper before citing it.
Author Services
Certificates, printed copies and official reports for this paper
Published authors can request a hard copy of their certificate or of the printed journal, and obtain the transparent peer review and plagiarism reports for this article — each issued against this paper’s registration record.
Registration ID IJCRT_300786Printed copies
Hard Copy of CertificatePrinted certificate for each author, posted to you.
Hard Copy of JournalA bound printed copy of the issue this paper appears in.
Reports & recognition
Transparent Peer Review Report
The reviewer comments and decisions behind this article.
Turnitin Plagiarism Report
The similarity check run on this manuscript.
Best Paper Nomination
Put this article forward for the issue’s best paper award.
Requests are verified against the registration ID of this article.
About Publisher
International Journal of Creative Research Thoughts
Published by IJCRT Publication
2320-2882
ISSN
9.17
Impact Factor
2013
ESTD Year
Open
Access
Impact Factor 9.17, calculated from Google Scholar citation data — see how it is worked out.
An international scholarly open access journal: peer-reviewed, refereed, multidisciplinary, monthly and multilingual, with Crossref DOI registration, rich metadata and a citation generator. Verified indexing & discovery records.
IJCRT is a Transparent, Peer-Reviewed, Open Access Journal (Refereed Journal). Following the discontinuation of UGC and UGC-CARE journal listing, IJCRT is aligned with UGC’s Suggested Parameters for Choosing Peer-Reviewed Journals. UGC Public Notice
Licence
© 2026 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
About the Journal
9.17Impact Factor
UGC AlignedSuggested Parameters
TransparentPeer Review
Open AccessNo Paywall
CrossrefDOI Available
Monthly12 Issues / Year
Since 2013Established
2320-2882ISSN
How Publication Works
1Submit Your PaperOnline or by email. A registration ID is issued straight away.
2Transparent Peer ReviewDouble-blind review by subject experts, reported openly.
3AcceptanceThe result reaches you by email and SMS against your registration ID.
4Published Open AccessFree to read worldwide, with certificate and letter ready to download.
Article Impact
59Views
46Downloads
105Total reads
Jan 2026Published
Published · 259 days ago
Today · last read today
2.4 views and 1.8 downloads per day over 25 days counted.
Counts exclude identified crawler traffic and repeat hits from the same reader within 30 minutes. Downloads reached directly through a search engine or an existing citation link are not included, so the figure is a conservative count of activity through this site. Full statistics
Discovery & Indexing
Find this paper on search engines and scholarly indexes, and check the journal’s verified records.
Find this paperSearch
Google ScholarExact-title search, with citing articles once indexed.Search
CrossrefThe registered DOI record and its metadata.Open DOI record
Semantic ScholarAI-powered literature search.Search- BASEBASEBielefeld Academic Search Engine — open-access harvester.Search
ResearchGateResearch network publication search.Search
Journal recordsVerified
“Search” opens a live search for this paper; “Verified” opens a journal record checked on the Indexing & Discovery page. Third-party services index at their own discretion, often several weeks after publication.
