ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
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Paper Title
Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods
Authors
Pushpalatha. , Nisha Modtin Gonsalves. , Pooja Ranjith
Keywords
Keywords: Language, Advertisement, Fast Moving Consumer Goods
Abstract
Abstract: Print advertising encompasses printed advertisements in newspapers, magazines, brochures, and on other printed surfaces, such as posters and outdoor boards. Flexibility in terms of rereading, reading out of order or moving through a publication at one's own pace is ensured in the print media unlike in the others. Since the printed message is less fleeting than broadcast and more concrete, people assimilate more with print. Print advertisements are richer in terms of details of the product/service, have an extravagant imagery and a longer message life. According to Kaptan and Acharya (2000), English newspapers attract forty eight percent of total advertising, earning rupees one thousand and fifty only from advertising alone in 1990 (ORG review, 1991). Operations research review reported that one third of all advertising in the English newspaper segment is for branded consumer goods. News dailies account for eighty seven percent of all advertising as against nearly thirteen percent by Hindi dailies. This in a way proves that news papers carry more prominence as an advertising medium. In this study have three objectives these are to find out the characteristics of the discourse of advertising, To identify key aspects that a consumer is drawn to by an advertisement and To understand the discourse of advertising prompts the desire to buy. in this attempt have been analyze how language play vital role on advertisements and print media.
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IJCRT — journal style
"Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 12, page no.b326-b334, December 2025, Available :https://ijcrt.org/papers/IJCRT2512163.pdf
APA — 7th edition
Pushpalatha., Gonsalves., N. M., & Ranjith, P. (2025). Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods. International Journal of Creative Research Thoughts, 13(12), b326-b334. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163
MLA — 9th edition
Pushpalatha., et al. "Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods." International Journal of Creative Research Thoughts, vol. 13, no. 12, 2025, pp. b326-b334, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163.
Chicago — 17th, bibliography
Pushpalatha., Nisha Modtin Gonsalves., and Pooja Ranjith. "Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods." International Journal of Creative Research Thoughts 13, no. 12 (2025): b326-b334. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163.
Harvard — author–date
Pushpalatha., Gonsalves., N.M. and Ranjith, P. (2025) 'Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods', International Journal of Creative Research Thoughts, 13(12), pp. b326-b334. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163
IEEE — numbered reference
Pushpalatha., N. M. Gonsalves. and P. Ranjith, "Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods," IJCRT, vol. 13, no. 12, pp. b326-b334, Dec. 2025.
Vancouver — biomedical
Pushpalatha., Gonsalves. NM, Ranjith P. Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods. IJCRT. 2025 Dec;13(12):b326-b334.
AMA — 11th edition
Pushpalatha., Gonsalves. NM, Ranjith P. Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods. IJCRT. 2025;13(12):b326-b334. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2512163,
author = {Pushpalatha. and Nisha Modtin Gonsalves. and Pooja Ranjith},
title = {Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {12},
pages = {b326-b334},
year = {2025},
month = {December},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Pushpalatha.
AU - Gonsalves., Nisha Modtin
AU - Ranjith, Pooja
TI - Language of Advertising a Study of Language Content in the Advertisements of Fast Moving Consumer Goods
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 12
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163
SP - b326-b334
ER -
Issue
Volume 13 Issue 12,
December-2025
Pages : b326-b334
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 12, December 2025
- Pages
- b326-b334
- Published
- December 2025
- Registration ID
- IJCRT_298298
- Published Paper ID
- IJCRT2512163
- Research Area
- Languages
- Author Type
- Indian Author
- Location
- Mangalore, Karnataka, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 184
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512163
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2512163.pdf
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International Journal of Creative Research Thoughts
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