ISSN2320-2882
Impact Factor9.17
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ESTD2013
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Paper Title
An opinion study of MSME employees on the importance of social media in boosting their business
Authors
Dr. Shikha Ojha , Dr. Ankita Jain , Dr. Ankita Bhandari
Keywords
MSMEs, Social-Media, Digital Marketing, Business Growth, Social Media Adoption
Abstract
This study examines the perceptions of employees working in Micro, Small, and Medium Enterprises (MSMEs) toward the importance of social media in enhancing business performance. With growing digitalisation and competitive market pressure, social media has emerged as a crucial tool for marketing, communication, customer engagement, and business expansion. The study is relevant as many MSMEs still face challenges in effectively adopting digital platforms due to limited resources, skills, and awareness. A quantitative survey method was used, involving 120 employees from various MSMEs across service, manufacturing, retail, and creative sectors. Descriptive statistics and chi-square tests were applied to analyse opinions and examine associations between demographic variables and social media adoption perceptions. Findings indicate that the majority of employees strongly believe social media significantly boosts business visibility, customer reach, brand engagement, and sales conversions. Results emphasise the need for social-media-oriented training, digital literacy enhancement, and strategic adoption practices within MSMEs.
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IJCRT — journal style
"An opinion study of MSME employees on the importance of social media in boosting their business", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 12, page no.a979-a991, December 2025, Available :https://ijcrt.org/papers/IJCRT2512128.pdf
APA — 7th edition
Ojha, S., Jain, A., & Bhandari, A. (2025). An opinion study of MSME employees on the importance of social media in boosting their business. International Journal of Creative Research Thoughts, 13(12), a979-a991. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128
MLA — 9th edition
Ojha, Shikha, et al. "An opinion study of MSME employees on the importance of social media in boosting their business." International Journal of Creative Research Thoughts, vol. 13, no. 12, 2025, pp. a979-a991, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128.
Chicago — 17th, bibliography
Ojha, Shikha, Ankita Jain, and Ankita Bhandari. "An opinion study of MSME employees on the importance of social media in boosting their business." International Journal of Creative Research Thoughts 13, no. 12 (2025): a979-a991. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128.
Harvard — author–date
Ojha, S., Jain, A. and Bhandari, A. (2025) 'An opinion study of MSME employees on the importance of social media in boosting their business', International Journal of Creative Research Thoughts, 13(12), pp. a979-a991. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128
IEEE — numbered reference
S. Ojha, A. Jain and A. Bhandari, "An opinion study of MSME employees on the importance of social media in boosting their business," IJCRT, vol. 13, no. 12, pp. a979-a991, Dec. 2025.
Vancouver — biomedical
Ojha S, Jain A, Bhandari A. An opinion study of MSME employees on the importance of social media in boosting their business. IJCRT. 2025 Dec;13(12):a979-a991.
AMA — 11th edition
Ojha S, Jain A, Bhandari A. An opinion study of MSME employees on the importance of social media in boosting their business. IJCRT. 2025;13(12):a979-a991. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2512128,
author = {Shikha Ojha and Ankita Jain and Ankita Bhandari},
title = {An opinion study of MSME employees on the importance of social media in boosting their business},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {12},
pages = {a979-a991},
year = {2025},
month = {December},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Ojha, Shikha
AU - Jain, Ankita
AU - Bhandari, Ankita
TI - An opinion study of MSME employees on the importance of social media in boosting their business
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 12
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128
SP - a979-a991
ER -
Issue
Volume 13 Issue 12,
December-2025
Pages : a979-a991
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 12, December 2025
- Pages
- a979-a991
- Published
- December 2025
- Registration ID
- IJCRT_297849
- Published Paper ID
- IJCRT2512128
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Udaipur, Rajasthan, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 190
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2512128
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2512128.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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