ISSN2320-2882
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Paper Title
A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA
Authors
Pushpa Davande , Dr. Vinay Kumar Rana
Keywords
Herbal Cosmetics, Consumer Perception, Ayurvedic Brands, Natural Products, Indian Market
Abstract
The herbal cosmetic industry in India has experienced substantial growth over the past decade, driven by increased consumer awareness, environmental concerns, and preference for natural products. This study conducts a comparative analysis of consumer perception towards prominent herbal cosmetic brands in India, including Patanjali, Forest Essentials, Himalaya, Biotique, and Kama Ayurveda. Drawing insights from existing literature, market reports, and consumer behavior theories, the paper explores how factors like product quality, brand trust, pricing, safety, and cultural association shape consumer choices. It was found that while premium brands attract urban and wellness-conscious consumers through luxury and authenticity, mass-market brands gain loyalty through affordability and accessibility. The study also highlights the role of marketing, packaging, and ethical positioning in enhancing brand value. As demand for herbal alternatives grows in both rural and urban markets, companies must align product development with evolving consumer expectations. This review offers a holistic understanding of market dynamics and consumer attitudes in the Indian herbal cosmetic sector.
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IJCRT — journal style
"A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 11, page no.h637-h645, November 2025, Available :https://ijcrt.org/papers/IJCRT2511897.pdf
APA — 7th edition
Davande, P., & Rana, V. K. (2025). A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA. International Journal of Creative Research Thoughts, 13(11), h637-h645. https://doi.org/10.56975/ijcrt.v13i11.297297
MLA — 9th edition
Davande, Pushpa, and Vinay Kumar Rana. "A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA." International Journal of Creative Research Thoughts, vol. 13, no. 11, 2025, pp. h637-h645, https://doi.org/10.56975/ijcrt.v13i11.297297.
Chicago — 17th, bibliography
Davande, Pushpa, and Vinay Kumar Rana. "A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA." International Journal of Creative Research Thoughts 13, no. 11 (2025): h637-h645. https://doi.org/10.56975/ijcrt.v13i11.297297.
Harvard — author–date
Davande, P. and Rana, V.K. (2025) 'A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA', International Journal of Creative Research Thoughts, 13(11), pp. h637-h645. Available at: https://doi.org/10.56975/ijcrt.v13i11.297297
IEEE — numbered reference
P. Davande and V. K. Rana, "A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA," IJCRT, vol. 13, no. 11, pp. h637-h645, Nov. 2025, doi: 10.56975/ijcrt.v13i11.297297.
Vancouver — biomedical
Davande P, Rana VK. A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA. IJCRT. 2025 Nov;13(11):h637-h645. doi: 10.56975/ijcrt.v13i11.297297
AMA — 11th edition
Davande P, Rana VK. A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA. IJCRT. 2025;13(11):h637-h645. doi:10.56975/ijcrt.v13i11.297297
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2511897,
author = {Pushpa Davande and Vinay Kumar Rana},
title = {A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {11},
pages = {h637-h645},
year = {2025},
month = {November},
issn = {2320-2882},
doi = {10.56975/ijcrt.v13i11.297297},
url = {https://doi.org/10.56975/ijcrt.v13i11.297297}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Davande, Pushpa
AU - Rana, Vinay Kumar
TI - A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS HERBAL COSMETIC BRANDS IN INDIA
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 11
PY - 2025
SN - 2320-2882
DO - 10.56975/ijcrt.v13i11.297297
UR - https://doi.org/10.56975/ijcrt.v13i11.297297
SP - h637-h645
ER -
Issue
Volume 13 Issue 11,
November-2025
Pages : h637-h645
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 11, November 2025
- Pages
- h637-h645
- Published
- November 2025
- Registration ID
- IJCRT_297297
- Published Paper ID
- IJCRT2511897
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Bhopal, Madhya Pradesh, India
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- Request Peer Review Report
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- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
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- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2511897.pdf
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